44 Aparthotels interior concept
Interiors · Concept Development

44
Aparthotels

Moodboards · Concept Design · FF&E Direction
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The Project

Three interior identities.
One Mediterranean vision.

A luxury development of 44 aparthotels explored through three distinctive interior directions. Each concept establishes its own language of colour, material and atmosphere while remaining connected by a shared relationship with light, water and contemporary coastal living.

Typology 44 Luxury Aparthotels
Discipline Interiors
Scope Moodboards
Concept Design
FF&E Direction
44 Aparthotels floor plan and pool concept
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Design Direction

Portofino

Think Portofino at golden hour. A sophisticated palette of Mediterranean blues, warm wood and pale stone creates an atmosphere that moves naturally between interior and horizon.

Portofino moodboard
Moodboard

A yacht feeling,
translated indoors.

A refined material palette adapts seamlessly between indoor and outdoor spaces. Deep ocean blues are balanced by warm woods, tactile textiles, soft neutrals and accents that catch the changing Mediterranean light.

Portofino bedroom concept
Portofino furniture direction
Portofino / Design Narrative
“A conversation between interior and horizon.”
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Design Direction

Mediterranean

Warm sand tones, deep navy and subtle touches of gold create an interior language that is simple, tactile and effortlessly Mediterranean.

Mediterranean moodboard
Material Direction

Soft stone.
Warm wood.

Natural materials define the direction: tactile surfaces, organic forms and softened edges establish a relaxed sense of luxury without competing with the surrounding landscape.

Materials
that breathe.

Warm stone, woven textures and travertine create the foundation. Natural jute, bleached oak and textured surfaces soften the architecture, while navy blue anchors the palette and touches of gold respond to the afternoon light.

Travertine Natural Jute Bleached Oak Textured Stone Navy Blue Warm Gold
Mediterranean furniture direction
Mediterranean interior concept
Mediterranean pool layout
Mediterranean terrace overlooking the sea
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Design Direction

Masharabiya

Geometry rooted in centuries of regional craft, reinterpreted through a contemporary lens. Intricate Islamic patterns meet clean architectural lines and grounded tones drawn from land and ocean.

Contemporary minimalism meets heritage, allowing the space to feel balanced, rooted and quietly luxurious.

Three distinct identities.
One considered approach to place.